Tool that describes a narration, generally set in the future, of a user's experience with a service. It allows you to view significant details of the experience by creating empathy with a design idea. In fact, the purpose of a scenario is to make the project ideas explicit and concrete in order to understand how a service will be used in the future. The compilation of the design scenario, which should be carried out from the point of view of
a specific user, or personas of reference, follows the sequence of interactions necessary for the execution of an activity. Scenarios can include context and circumstance information that causes the user to interact with the service.
Instructions for using the template
Premise. On post-its or on a separate sheet, identify the objectives and actions necessary to achieve them. Also write down the questions the protagonist might ask himself during the actions performed.
1. Indicate the project title. Indicate the protagonist/actor, or the persona profile that will be the protagonist of the actions described in the story.
2. Describe the scene through a visualization (e.g. photos, collage, sketches).
3. Describe the same scene through a complementary text that highlights further information and specifics of the story.
N.B. In each scene you must show: elements with which the protagonist interacts; main features of the context that determines the experience on the basis of project objectives. Repeat points 2 and 3 for each scene.
N.B. The protagonist can be drawn from the persona profiles or can express features of a hypothetical user if there isn’t more detailed data.
References
Carroll, J. M. (2000). Making use: scenario-based design of human-computer interactions. MIT press.
Goodwin, K. (2011). Designing for the digital age: How to create human-centered products and services. John Wiley & Sons.
Hanington, B., & Martin, B. (2012). Universal methods of design: 100 ways to research complex problems, develop innovative ideas, and design effective solutions. Rockport Publishers.
Kumar, V. (2012). 101 design methods: A structured approach for driving innovation in your organization. John Wiley & Sons.
Manzini, E. (2003). Scenarios of sustainable wellbeing. Design philosophy papers, 1(1), 5-21.
Manzini, E., Jégou, F., Meroni, A., (2006) Design oriented scenarios: Generating new shared visions of sustainable product service systems. In Design for Sustainability a practical approach for Developing Economies. United Nations Environment Programme, Dutch Delft University of Technology.
Rabin M.D. (2008). Scenario Planning. In M. Erlhoff & T. Marshall (Eds.), Design dictionary: Perspectives on design terminology (pp. 348-349). Basel: Birkhäuser.
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