Matrix for collecting and exploring themes inherent to the project context. A tool that works according to the logic of a matrix, carried out on the basis of information provided by the working group in the explorative phase during activities such as brainstorming. A useful tool for facilitating discussions in a divergent phase.
This matrix is a simple tool that allows you to channel a flow of ideas that emerge in an exploratory brainstorming phase, from one or more questions that activate this phase, towards an initial identification of elements useful for identifying design insights .
Instructions for using the template
1. Indicate the project title.
2. Note the initial question that guides the first phase of brainstorming in the first column to the left.
3. Note the replies, ideas and comments that emerged in the brainstorming phase in the central column.
4. Repeat the same actions for the second brainstorming question and the related responses.
5. Note intuitions in the right column, reflecting on the replies obtained through the whole brainstorming session.
N.B: If the brainstorming sessions have to respond to a range of questions, repeat the matrix.
References
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